The travel industry creates of 4% of the UK’s GDP or some £68bn in gross added value. It employs around 1.5m people directly and its activities influence the employment of many more in other sectors. It deploys £13.5bn of assets, borrows £3.7bn and has an overall net worth of £3.8bn.


The fortunes of the UK’s travel sector have improved since the challenges of the pandemic and, according to The World Travel & Tourism Council latest assessment, tourism is predicted to contribute £252bn (11% of GDP) to the UK economy in 2023, finally beating the pre-pandemic high of £248bn in 2019. This is a significant uplift from the £237bn contribution in 2022.

Across the sector, there is positive news. Travel agents have benefited from rising sales prices, a healthy lates market and shorter call wait times with suppliers, leading to increased growth plans. ATOL has authorised 31.6m ATOL-protected packages for the year to September 2024, an increase of 20% year-on-year, which has helped assure customers through recent travel uncertainties. Airlines have seen profits soar, with both Ryanair and British Airways owner, IAG, announcing Q2 2023 profit increase of 400%. Yet, financial and operation challenges are still present.

In our most recent travel sector report in October 2023 (see below), we found that the average financial health rating, using data from the Company Watch database, was 38 out of a maximum of 100, compared to 37 in July 2021. While this is an improvement, this indicates that the entire sector is more vulnerable in financial terms than most others across the UK economy. The average for the whole economy is around 50 out of 100. The one positive statistic is that there has been a substantial improvement in the average health rating of our sample from a year ago, when the figure was only 33 out 100.

Business challenges being faced by Tour Operators and Travel Agents as the pandemic eases

  • Ensuring supply chains are still intact and robust
  • Recruiting suitable new staff to replace those who have permanently left the UK
  • Repaying loans taken out during the pandemic
  • Repairing balance sheet damage where asset values, such as goodwill and property have fallen
  • Regaining working capital resilience from the after affects of the pandemic
  • Negotiating with landlords on rent arrears and future rents
  • Implementing risk measures for potential future disruption
  • Managing IT and technology issues, such as cyber security and data protection
  • Absorbing ongoing bio-security costs without damaging profitability
  • Addressing the issues raised by the increasing public and business focus on environmental, sustainability and governance (ESG) standards and on diversity and inclusion (D&I) considerations
  • Making sure businesses are both solvent now and viable for the future
  • Producing meaningful and realistic financial forecasts to guide management and facilitate negotiations with stakeholders, such as lenders

Helping businesses in the travel sector

Partners and staff across the various Opus service lines have extensive experience and knowledge of the travel sector. There are many ways in which we can support tour operators and travel agents, their owners and their management.

Our strong international connections and experience are available to assist with overseas issues.

If you would like to hear more about how we can help your business to best manage its current challenges, please contact us at or call us your local office to arrange a no obligation and confidential call with one of our Partners.

Market Sector Report

The UK travel sector report – cautious optimism but finances need improvement

How is the UK travel industry responding after the pandemic and where can improvements be made?

Read the Report